BREATHTAKING SCENERY. THRILLING COMPETITION. INCREDIBLE ATMOSPHERE.
The Malibu Triathlon is an iconic event in one of the most beautiful locations in the world, bringing together athletes, celebrities, and Fortune 500 Corporations, for one common goal - to raise awareness and provide key funds for Pediatric Cancer Research at CHLA.
Super League Triathlon acquired the Malibu Triathlon, an event that at the time had been running for 30+ years, in 2019. The branding had not been updated for a long time and had started to look outdated. As part of the acquisition, I was tasked with creating a brand-new identity for the property, starting with the logo and full development of the social media presence, paid media assets, motion graphics, physical event assets, outdoor media, and print media.
Tools used: Photoshop, Illustrator, After Effects.